December 30, 2009 Book of the Day: The Theory of the Leisure Class , by Thorstein Veblen Grade: A- First published: 1899 1-word review: Conspicuous 7-word review: It's all pecuniary conspicuity, you materialistic bastard. This is an interesting, sometimes funny, frequently profound, take on our consumer culture. There's a certain desire to achieve material success just to show others that we have achieved material success. Furthermore, our motivation comes from seeing the success of others. These factors lead to what Veblen calls "conspicuous consumption." We like other people to notice our stuff. Then there are those who try to try to wow you with their stuff when their stuff isn't all that impressive. Veblen refers to these people as "Boise State fans." Just a little love tap.


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